My Gold Tag, 2018

Zihan Zhou
My Gold Tag, 2018
Brooches
Dimensions: varisized.
Material: brass, copper, gold, dimond, stainless steel wire, each piece is packaged with a shirt

The idea of this collection comes from shopping. I watch people going shopping and hear about people’s thoughts about it. I found that desire is something that never ends, just as fashion is everchanging. In consumer cultures, we are frequently disappointed with what we bought and buy more things. We are always repeat this loop: going shopping, removing the tags, wanting another new shirt.

So I created My Gold Tag. A gold tag is an object to keep and treasure. I suggest the buyer of this tag wearing it many times on their everyday clothes, do not throw it away like a paper tag from clothes shop. Wear this everlasting tag, wear an always-new shirt.

Further reading →
A Jewellery Design & Learning Diary 2017-2018